Archive for the ‘News’ Category

Cartridge World featured in Entrepreneur Magazine

Sunday, May 13th, 2012

Steps to Financial Peace

Saturday, May 12th, 2012

Giants join forces

Tuesday, March 6th, 2012

Giants join forces
The Philippine Star
Monday, September 6, 2010


In the increasingly-competitive world of service and product-driven businesses, achieving the highest sales figures in industry-specific reports. Sales figures and rankings can fluctuate as frequently as the tides. Being a household name, however implies more than just fleeting market leadership, but rather, a level of trust in a service or product that can only be earned after years of consistently reliable performance and customer satisfaction that meets or exceeds expectations.

With more than 1,700 stores worldwide, Cartridge World is undeniably the world’s leading ink and toner replacement service provider and a household name in developed countries. Originally founded as an Australian company in Adelaide to cater to the growing needs of the local business and retails communities, Cartridge World ventured beyond Australian shores in 1997 and found positive market response in several continents including Europe, Asia and North America, establishing itself as the top-of-mind toner replacement service in those countries. By providing a superior-value alternative to OEM at a fraction of their cost, Cartridge World found a particular favour with its Asian customers, who are unique in their conflicting expectations of above-standard quality at below-standard prices.

Cartridge World Philippines first opened its doors on January 8, 2007 as a master franchise under the helm of Bruce and Babylyn Newfield. Encouraging initial sales prompted the Newfields to offer the Cartridge World brand for franchising and within two years, four franchises were set up within the metropolis, plus one franchise in Binan, Laguna. Although Cartridge World is among the top 100 franchises in the world – currently ranked at number 33, ahead of UPS and Handyman – they are very analytical and selective about the qualifications of their franchisees and the proposed location of their outlets. Cartridge World is also among the fastest growing franchises in the world and has the highest ranking among Australian-based franchisors.

Recognizing the need to address new markets beyond Metro Manila and the surrounding provinces, the Newfields entered into discussions with one of the largest distribution chains in the country, Gillamac’s Marketing Inc., a Cebu-based marketing corporation with almost 40 years of experience and 32 branches covering almost every province in the archipelago. Originally a dealer of Norkis Trading for Yamaha motorcycles, Gillamac’s Marketing grew over the years to represent products from the other household brands like 3M Philippines, distributor of Scotch® tapes; Shell Philippines; Honda Philippines; Suzuki Corporation; Delsa Industrial Philippines, distributor of Kawasaki motorcycles; Noritake Philippines; Union Motors; Francisco Motors; Makati Machineries, distributor of Ruggerini multi-purpose engines; and SV-Agro, distributor of Turtle power tillers.

Anticipating the growth of the IT sector, Gillamac’s Marketing entered the digital age in 1997 with the introduction of their own OCLAR line of personal computers, following up in 1999 with the founding of the Gillamac Information Technology Center or GITEC, which franchised and currently operates nine Systems Technology Institute (STI) schools all over Visayas and Mindanao. With Gillamac’s Marketing’s entry into the field of IT, it was only natural for Cartridge World to consider the possibility of appointing GMI, with their network’s comprehensive coverage of the areas outside Metro Manila, as their first independent distributor in the country. “Having Gillamac’s sell our product is better than doing it ourselves because the stores that we have cannot serve the public well enough,” said Newfield. Their partnership was signed last June 26 in Makati City and was publicly launched on July 30 at the Parklane Hotel in Cebu City.

Marrying world class brand equity with expertise in varying regionalized customer requirements, Cartridge World and Gillamac’s Marketing jointly endeavor to provide every Filipino with dependable, environmentally-responsible products that are not only easy to find, but with highly competitive pricing, are easy to obtain too. After all, one does not become a household name by accident.

Cartridges as business partners

Tuesday, March 6th, 2012

Cartridges as business partners
The Philippine Star
Monday, July 13, 2009


Convenience means different things to different people. For businesses, it means being available wherever and whenever something is needed. In the realm of satisfying printer needs, the worst part is hopping from one shop to another looking for a specific item. The good news is, Cartridge World is offering a one-stop shop that has everything from paper to cartridge refills. It specializes in both ink and laser toner cartridges remanufactured and refilled for business and home use.

Since opening its first franchise in 1997 in Adelaide, Australia, Cartridge World’s success speaks for itself. Cartridge World’s director for master development Mike Fuller says, “People who have heard of us seek us out. When they find that we keep pace with technology, and that our quality is at par with the standards of the original at a price lower than the original, they stick with us. Some even go on to become our franchisees.” One such example is Babylyn Decena-Newfield, who is now its master franchisee in the country together with husband Bruce. She discovered Cartridge World through her husband’s daughter in the US. Satisfied with what she saw, Newfield decided to get a franchise. She admits that she had to work double-time to erase the stigma brought about by remanufactured cartridges. “When we finally opened our first shop in 2007, the reception was initially hard. We had to educate the Filipino consumer about the remanufacturing industry. It had an undesirable image as a low-quality, backyard, injection-type thing. We showed people that with Cartridge World’s state-of-the-art technology and the best imaging supplies, high quality remanufactured cartridges are possible.”

Fuller adds that customers now understand and appreciate the value being offered by remanufactured cartridges, adding that their high performance inks have very similar chemical properties as the original inks. He states, “We try to use inks that have cleaning agents that prevent the printheads from clogging. We also strive to use inks that color-match the originals.” In addition, Cartridge World adheres to an environment-friendly approach. Fuller explains that refilling the cartridge instead of throwing it away supports local communities by reducing waste and protecting the environment. These elements, they say, not only make Cartridge World earth-friendly but also business-friendly. In fact, the number of franchisees of the brand continues to grow in the Philippines. From its first branch in Rada, Makati City, it now has branches in Ortigas, Paranaque and Laguna, with new sites slated to open in and outside Metro Manila.

Now considered the world leader in inkjet and cartridge refilling, Cartridge World’s products include OEM inkjet cartridges, OEM laser cartridges, copier cartridges, fax supplies, high quality special paper and inkjet cartridges. Fuller and Newfield chorus that Cartridge World makes complete in a world where businesses are becoming more dependent on computers and printers.

Cartridge World offers franchising opportunity

Tuesday, March 6th, 2012

Cartridge World offers franchising opportunity
BusinessMirror
Tuesday, July 7, 2009


Ink refilling offer franchise

Tuesday, March 6th, 2012

Ink refiller offer franchise
Philippine Daily Inquirer
Monday, July 14, 2008


There was a time when the idea of cartridge ink refilling was frowned upon because of the crude system employed by ink refillers.

Some 12 million cartridges are used annually around the world, and only three percent were refilled because of fear of damaging printers. They use generic ink, manually use syringes and disregard the need to weigh and change chips, thus causing more harm than good to computer printers. While most users wanted to cut costs on cartridges and contribute to preserving the environment, they had no choice but to stay with original equipment because of the inefficiency of refilling systems. But with the advent of modern technology, not to mention the growing need to cut costs and environmental wastes, consumers are beginning to give ink refilling a second look. This is evident in the increasing number of ink refilling companies in the country today.

“There is a big market for the refilling and remanufacturing industry in the country,” says Babylyn Decena-Newfield, master franchiser of Cartridge World in the Philippines, one of the leading players in the market. Now on its second year, the Australian franchise has brought refilling of cartridges and toners to a higher level using state-of-the-art, earth-friendly technology. It refills cartridges quickly and remanufactures most types of toner cartridges, for about half the price of new products. With more than 1,600 outlets in 52 territories worldwide, Cartridge World is the first franchise to provide a full range of services to meet the printing needs of both consumers and business sector. “We are a new franchise system, and every month, our store has increased sales on an average of 40 percent. The breakeven point is achievable in six months,” she said. Newfield says that the cost-cutting measures being undertaken by many businesses due to the crisis is a golden opportunity where potential franchisees can cash in.

It also sells remanufactured products and carries inkjet cartridges under the Cartridge World brand which is compatible with printers, with the same quality of a new one. She said that their entry in the market poses a big challenge in educating customers on good quality and the need to recycle to preserve the environment. Customers should also be assured of printer warranties and be provided with satisfactory after sales service. “We do not operate as a kiosk because of the delicate machines, materials and processes we use. Our technical staffs were trained in Australia to provide customers top-of-the-line technology and service,” Newfield said.

She said the franchise package runs up to about P 1.5 million which includes a two-week training for two staff in Australia, round-trip airfare and accommodation, refilling machine and equipment, initial inventory and marketing collaterals. A store should have a 60-square meter floor area located strategically in a business area with which can provide a steady stream of customers. “With a huge market potential, ink refilling has turned out to be not just a viable cost-cutting measure, but also a very promising business opportunity,” Newfield concludes.

Ink refiller goes green

Tuesday, March 6th, 2012

Ink refiller goes green
Manila Bulletin
Tuesday, June 3, 2008


Some businesses have resorted to using earth-friendly technologies and best practices as their share in the international effort to save Mother Earth. One area where wastes can be significantly reduced is on printer cartridges which are used by close to a quarter of the world’s population on a daily basis. According to estimates, some 12 million cartridges are used annually, with only some 3% being refilled because of fear of damaging their printers. Scientific data reveals that it takes some 450 years for one cartridge to fully decompose. “While most businesses and personal users wanted to cut costs on cartridges to contribute to preserving the environment, they have no choice but to stay with original equipment because of the inefficiency of existing refilling systems,” explains Babylyn Decena-Newfield, master franchisee of Cartridge World. Introduced to the Philippines last year, the Australian-based franchise is a one-stop shop of inkjet, laser, fax and photocopier needs, which recycle cartridges using state-of-the-art and earth-friendly refilling technology.

Cartridge World has more than 1,600 franchisees in some 52 countries and territories to provide a full range of services to meet the printing needs of both consumers and businesses. It refills cartridges quickly and conveniently, for about half the price of new products and remanufactures most types of toner cartridges.

Ink refiller takes cudgels for Mother Earth

Tuesday, March 6th, 2012

Ink refiller takes cudgels for Mother Earth
Philippine Daily Inquirer
Monday, April 14, 2008


As the world marks Earth Day on April 22, people from all over the world will come together once more in a display of unity to arrest environmental woes such as global warming and climate change. Business, for their part, will showcase new earth-friendly technologies and best practices as their share in the international effort to save Mother Earth.

One area where wastes can be significantly reduces is on printer cartridges which are used by close to a quarter of the world’s population on a daily basis. According to estimates, some 12 million cartridges are used annually, with only some 3 percent being refilled because of fear of damaging their printers. Scientific data reveals that it takes some 150 years for one cartridge to fully decompose.

“While most businesses and personal users wanted to cut costs on cartridges to contribute to preserving the environment, they have no choice but to stay with original equipment because of the inefficiency of existing refilling systems,” says Babylyn Decena-Newfield, master franchisee of Cartridge World.

Introduced to the Philippines last year, the Australia-based franchise is a one-stop shop of inkjet, laser, fax and photocopier needs, which recycles cartridges using state-of-the-art technology. Cartridge World has more than 1,600 franchisees in some 52 countries and territories to provide a full range of services to meet the printing needs of both consumers and business. It refills cartridges quickly and conveniently, for about half the price of new products and remanufactures most types of toner cartridges. In addition to refilling, it also sells remanufactured products and inkjet cartridges under its own brand to work with printers, with the same quality of a new one.

Newfield said that while ink refilling has been practiced in the country for several years now, it has never reached its full potential because of the crude system being employed, which damages computer printers. In its quarterly master franchisee conference in Singapore last February, the firm set its sight on Japan, China, Pakistan and Thailand, to expand its Asian market presence and contribute to the global recycling movement. Newfield said that locally, Cartridge World has been doing an awareness campaign on the need to refill printer and photocopier cartridges in schools. It has partnered with Taal Lake Yacht Club (TLYC) in the conduct of hobie sailing tournaments to highlight the need to protect the fragile ecosystem of Taal Lake, Batangas. One of the country’s most important inland bodies of water, the lake is endangered with siltation and pollution due to the proliferation of fish cages using chemical feeds.

As part of its corporate citizenship, outlets are looking at the possibility of forming store-based environmental clubs with their clients. She said that under the slogan “Refill, not landfill” they are hopeful businesses and individuals will be encouraged to take part of the global efforts in reducing office-based wastes. “With a more superior technology and branding, we want to take refilling a notch higher, while doing our humble share for Mother Earth,” Newfield said.

Cartridge World on Net 25

Wednesday, January 18th, 2012

First Cartridge World Cup

Monday, January 16th, 2012

‘Green component’ for Cartridge World Cup
Business Mirror
Vol. 3 No. 76, January 18-19, 2008


The Taal Lake Yacht Club (TLYC) in Talisay, Batangas recently hosted the first Cartridge World Cup in Taal Lake to highlight the need to protect the environment.

The sailing tournament bore a “green component” because of the environmental advocacies of TLYC and Cartridge World.

TLYC has been educating the public for more that a decade on the appreciation of the ecosystem of Taal Lake, one of the country’s biggest inland bdies of water, through the sport of hobie sailing, environmental clean-ups and nature trails to Taal Volcano.

The lake, which is a habitat to endemic fish species, is threatened by pollution because of the thousands of fish cages which dump chemical feeds and solid wastes.

How the Strong Survives

Friday, January 13th, 2012

FTW Magazine

Thursday, January 12th, 2012

FTW Magazine



BABYLYN DECENA-NEWFIELD

COUNTRY FRANCHISE CEO AND PRESIDENT
CARTRIDGE WORLD PHILIPPINES, RUNNER

“I like to push myself,” Babylyn Decena-Newfield says as she wraps her yellow boxers’ tape on her fists. Her tiny fists are clenched tight, ready for combat. Do not be fooled by her sweet smile. This petite lady packs quite a punch.

After her husband passed away last year, Babylyn channeled her grief through sports and running their business. While some deal with such by opting to run away, she ran head-on and took charge of Cartridge World Philippines’ operations.

“Compromising is not an option,” she says, “One cannot scrimp on material or time or effort – in order to deliver optimal output.” The effort she puts into training for a marathon or boxing is just as much as she put into her business. With Cartridge World Philippines run by a runner, one can just expect their ink refills to go the distance.

Cartridge World sponsors Tree 500 Movement

Thursday, January 12th, 2012

Refilling More Than Cartridges


Tree 500

Cartridge World, the world’s leader in ink and toner cartridge remanufacturing, has driven its roots further into its mission to preserve and rehabilitate our environment by being the Crown sponsor in a recently-held tree-planting activity in Bgy. Calawis, Antipolo City dubbed the “Tree 500 Movement”, a project of Ex-Link Events which aims to promote tree planting activities and involve the youth, professionals and environmentalists by donating at least 500 trees per year to save the forest and lives around the Marikina Watershed.

At least 120 volunteers from different companies were transported by PNP buses early in the morning of October 23 to the picturesque Camp Explore in Bgy. Balawis, Antipolo. From there, the volunteers – including Cartridge World’s CEO Babyln Decena-Newfield, Acropolis branch franchisees Ken and Gene Chung and staff – navigated the narrow, slippery, three-kilometer foot trail along the Payaguan River to get to the plant site, where the participants planted bamboo cuttings along the riverbanks.

Bamboo was chosen for its quick growing, erosion-control qualities, enabling them to prosper even in soil damaged by overgrazing and poor agricultural techniques. Its net-like root system is an effective mechanism for watershed protection, stitching the soil together along fragile riverbanks, deforested areas and in places prone to earthquakes and mudslides. Because of its root system, uniquely-shaped leaves and dense litter on the forest floor, bamboo trees greatly reduce rain runoff, preventing massive soil erosion and keep up to twice as much water in the watershed. Lastly, unlike most trees, proper harvesting does not kill the bamboo plant so topsoil stays in place.

Babylyn Decena-Newfield says, “Planting 30 trees for the Marikina Water Shed makes Cartridge World feel, somehow, that we made a humble contribution to save our environment. This may not be big, but in the future when these bamboo tress grow, we can be assured that they will minimize floods and prevent the loss of lives”

Cartridge World joins Pilipino Star Ngayon Fun Run

Thursday, January 12th, 2012

CARTRIDGE WORLD JOINS PILIPINO STAR NGAYON FUN RUN
Sunday Lifestyle, The Philippine Star
Sunday, May 23, 2010

Cartridge World Philippines supports Operation Damayan, the humanitarian arm of the STAR Group of Publications with their fund-raising event dubbed “Pilipino Star Ngayon Fun Run” for a cause. Cartridge World employees and franchisees gathered one Saturday morning with the sincere objective of giving the San Isidro Elementary School in Naguilian, La Union – one of the hardest-hit schools in the North by typhoon Pepeng – hope to rebuild their much needed institution. In photo are JC Mercado, Shaw Boulevard and Quezon Avenue branch franchisee; Ken Chung and wife Gene, Acropolis branch franchisees; Babylyn Decena-Newfield master franchisee of Cartridge World Philippines and chairman/CEO of Pasay Road branch. They are flanked by the other staff of Cartridge World, Pasay Road.